WELLVERSE
£62K CAMPAIGN REVENUE. 656 PACKS. 12 DAYS. 1.87M VIEWS.
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WELLVERSE NEEDED TO CREATE MOMENTUM AROUND A MAJOR SUMMER SALE ACROSS A PORTFOLIO OF FITNESS BRANDS, INCLUDING FRAME, FLOW AND ROWBOTS. THE CAMPAIGN HAD TO WORK ACROSS MULTIPLE AUDIENCES AND BRAND IDENTITIES WHILE DRIVING A CLEAR COMMERCIAL OUTCOME IN A SHORT WINDOW.
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FRACTION SUPPORTED THE CAMPAIGN ACROSS CREATIVE, CONTENT AND PAID ACQUISITION, WORKING ALONGSIDE THE INTERNAL WELLVERSE TEAM. CAMPAIGN ASSETS AND MEDIA ACTIVITY WERE DEPLOYED ACROSS THE PORTFOLIO, WITH PERFORMANCE MONITORED BRAND BY BRAND AND THE APPROACH REFINED AS THE SALE PROGRESSED.
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ACROSS THE 12-DAY SUMMER SALE PERIOD, THE WIDER CAMPAIGN DELIVERED £62,000 IN REVENUE AND 656 PACKS SOLD, WHILE PAID ACTIVITY GENERATED 1.87 MILLION IMPRESSIONS. THE RESULT DEMONSTRATES THE SCALE THAT CAN BE CREATED WHEN CREATIVE, MEDIA AND A STRONG COMMERCIAL OFFER ARE BUILT AROUND THE SAME OBJECTIVE.
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FOR FRACTION, THE SIGNIFICANCE IS NOT SIMPLY THE REACH. THE CAMPAIGN CONNECTED ATTENTION WITH A TANGIBLE COMMERCIAL EVENT: HUNDREDS OF PACKS SOLD AND NEW EYES ON THE BRAND.
