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LET’S TALK ABOUT THE PROBLEM YOU’RE TRYING TO SOLVE.

IF YOU’RE LOOKING FOR A PRODUCTION PARTNER WHO UNDERSTANDS CLARITY, RESPONSIBILITY, AND COMMERCIAL OUTCOMES, WE SHOULD TALK.

MOST CONVERSATIONS BEGIN WITH A SHORT CALL TO UNDERSTAND WHAT YOU’RE WORKING ON, WHERE COMMUNICATION IS BREAKING DOWN, AND WETHER FRACTION IS THE RIGHT FIT.

IF IT MAKES SENSE, WE’LL OUTLINE A CLEAR NEXT STEP.

SOME MORE ABOUT US

  • WE SPECIALISE IN DOCU-STYLE STORYTELLING THAT PUTS PEOPLE AT THE CENTRE OF THE BRAND.

    • FOUNDERS.

    • TEAMS.

    • CUSTOMERS.

    • COMMUNITIES.

    THIS APPROACH CREATES WORJ THAT FEELS CREDIBLE, HUMAN, AND COMMERCIALLY EFFECTIVE. IT ALLOWS.

    BRANDS TO COMMUNICATE WITH CONFIDENCE WHILE BUILDING ASSETS THAT CAN BE REUSED ACROSS GROWTH

    MOMENTS.

    OUR WORK IS DESIGNED TO LAST. NOT JUST TO PUNCH.

  • FRACTION CREATIVE IS BUILT ON PARTNERSHIP.

    WE WORK AS PRODUCTION PARTNERS AND CREATIVE STRATEGISTS, NOT JUST SUPPLIERS.

    THAT MEANS ALIGNMENT ON GOALS FIRST, FOLLOWED BY STRUCTURED EXECUTION THAT SUPPORTS THEM.

    CREATIVE QUALITY IS A GIVEN.

    THE FOCUS IS ON OUTCOMES.

A PARTNERSHIP MODEL THAT FITS.

SOME BRANDS COME TO US FOR TARGETED CREATIVE WORK. OTHERS STAY FOR ONGOING STRATEGY AND PRODUCTION. EITHER WAY, THE APPROACH STAYS FLEXIBLE AND THE STANDARD STAYS HIGH.

MORE CLARITY?

  • FRACTION IS DESIGNED TO SUPPORT BRANDS AT DIFFERENT STAGES OF GROWTH.

    FOR SOME, THAT BEGINS WITH FOCUSED CREATIVE WORK SUCH AS BRAND OR CAMPAIGN STORYTELLING.

    FOR OTHERS, IT DEVELOPS INTO AN ONGOING PARTNERSHIP WHERE STRATEGY, PRODUCTION AND COMMUNICATION ARE HANDLED CONSISTENTLY OVER TIME.

    THE STRUCTURE FLEXES.

    THE STANDARD STAYS THE SAME.

  • SUCCESS IS DEFINED UPFRONT.

    DEPENDING ON THE ENGAGEMENT, THIS MAY INCLUDE.

    • INCREASED AND MORE STABLE ENGAGEMENT

    • INCREASED BOOKINGS AND CONVERSION

    • CLEARER BRAND POSITIONS

    CONTENT DESIGNED FOR REPEATED USE ACROSS CHANNELS.

    THE WORK IS MEASURED BY IMPACT, NOT VOLUME.

  • FRACTION CREATIVE WORKS BEST WITH BRANDS WHO:

    • SEE CONTENT AS AN INVESTMENT

    • CRE ABOUT CLARITY AND CONSISTENCY

    • WANT A PARTNER, NOT A SUPPLIER

    • ARE BUILDING FOR THE LONG-TERM (ONE OFF PROJECTS ARE WELCOME)

    LONG-TERM PARTNERSHIPS ARE WHERE THE REAL VALUE IS CREATED.