STRUCTURE TONE

INVESTOR-FACING COMMUNICATIONS HAVE A DIFFERENT JOB FROM ORDINARY BRAND CONTENT. THE PROPOSITION HAS TO BE UNDERSTOOD QUICKLY, FEEL CREDIBLE AND GIVE THE AUDIENCE ENOUGH CONFIDENCE IN THE PEOPLE AND OPPORTUNITY BEHIND IT TO CONTINUE THE CONVERSATION.
FRACTION DEVELOPED AN INVESTOR-FOCUSED FILM DESIGNED AROUND CLARITY, CONFIDENCE AND COMMERCIAL STORYTELLING. RATHER THAN TREATING THE PROJECT AS CORPORATE DOCUMENTATION, THE CREATIVE WAS SHAPED AROUND THE INVESTMENT PROPOSITION AND THE INFORMATION AN INVESTOR NEEDED TO UNDERSTAND.
THE RESULTING INVESTOR CAMPAIGN SUPPORTED A RAISE OF MORE THAN £6.5 MILLION. THAT MAKES THE PROJECT ONE OF FRACTION'S CLEAREST EXAMPLES OF CREATIVE BEING USED INSIDE A MATERIALLY HIGH-VALUE COMMERCIAL PROCESS.
STRUCTURE TONE DEMONSTRATES FRACTION'S ABILITY TO OPERATE BEYOND SOCIAL CONTENT AND CONSUMER MARKETING. THE SAME PRODUCTION CRAFT CAN BE APPLIED TO COMPLEX PROPOSITIONS WHERE TRUST, CLARITY AND PERCEIVED VALUE CARRY SIGNIFICANT FINANCIAL CONSEQUENCES.