SAUNA & PLUNGE
4.39X RETURN OVER 99 DAYS. A COMPLETE CONTENT SYSTEM. A PARTNER THAT LASTS.
-
SAUNA & PLUNGE WAS GROWING IN AN INCREASINGLY COMPETITIVE WELLNESS CATEGORY. THE CHALLENGE WAS TO ACQUIRE CUSTOMERS AND BUILD DEMAND WITHOUT RELYING ON ENDLESSLY INCREASING MEDIA BUDGETS OR COMPROMISING THE PREMIUM POSITIONING OF THE BRAND.
-
FRACTION'S ROLE DEVELOPED BEYOND CONTENT PRODUCTION INTO CREATIVE STRATEGY, OFFER DEVELOPMENT, PAID SOCIAL, CAMPAIGN TESTING, BUDGET OPTIMISATION AND PERFORMANCE ANALYSIS. DIFFERENT COMMERCIAL OFFERS WERE TESTED, WEAKER IDEAS WERE REPLACED, SUCCESSFUL CREATIVE WAS REFINED AND SPEND WAS CONCENTRATED AROUND THE ACTIVITY DEMONSTRATING THE STRONGEST RESPONSE.
-
THE STANDOUT SUMMER SHARER CAMPAIGN RECORDED £12,425 IN REVENUE AGAINST £2,832 IN RECORDED MEDIA SPEND ACROSS 99 CONSECUTIVE TRACKED DAYS - A 4.39X REVENUE-TO-SPEND RATIO. ACROSS A BROADER 98-DAY GROWTH PERIOD, £3,907 IN RECORDED MEDIA SPEND RAN ALONGSIDE £16,248 IN TRACKED OFFER REVENUE, EQUIVALENT TO 4.16X. THE STRONGEST SUSTAINED 30-DAY WINDOW REACHED 4.76X, WHILE THE STRONGEST SEVEN-DAY PERIOD REACHED 6.65X.
-
THE MOST VALUABLE RESULT WAS REPEATABILITY. EARLY CAMPAIGN EXPERIMENTS RANGED FROM WEAK TO MODERATE PERFORMANCE, BUT ONGOING TESTING PROGRESSIVELY MOVED THE SYSTEM TOWARDS REPEATED 4X+ PERFORMANCE. THE PARTNERSHIP BECAME A WIDER GROWTH RELATIONSHIP SPANNING CREATIVE, ACQUISITION, COMMERCIAL STRATEGY AND DATA-LED OPTIMISATION.
