FRACTION WAS BUILT ON OVER 12 YEARS OF WORKING IN THE CREATIVE INDUSTRY, ACROSS FILM, PHOTOGRAPHY, CINEMATOGRAPHY, PRODUCTION AND STRATEGY.

OVER THAT TIME, WE’VE WORKED WITH EVERYONE FROM GROWING BUSINESSES AND FOUNDERS TO SOME OF THE WORLD’S MOST RECOGNISED BRANDS. FRACTION CAME FROM WANTING TO TAKE EVERYTHING WE’D LEARNT ALONG THE WAY AND BUILD SOMETHING OF OUR OWN, WITH A MORE PERSONAL AND CONSIDERED WAY OF WORKING.

WE GET TO KNOW THE PEOPLE BEHIND A BUSINESS, UNDERSTAND WHAT THEY’RE TRYING TO SAY, AND CREATE WORK THAT GENUINELY FEELS LIKE THEM.

TODAY, WE BRING CREATIVE THINKING AND PREMIUM PRODUCTION TOGETHER UNDER ONE ROOF, WITH A SMALL TEAM, A STRONG NETWORK OF CREATIVES AND A REAL LOVE FOR MAKING GOOD WORK WITH GOOD PEOPLE.