CREATIVE & CAMPAIGNS

FROM THE FIRST THOUGHT TO THE FINAL FRAME.

CREATIVE CONCEPTS AND CAMPAIGNS BUILT AROUND WHAT THE WORK ACTUALLY NEEDS TO ACHIEVE.

FROM LAUNCHES AND BRAND MOMENTS TO ONGOING CAMPAIGNS, WE DEVELOP THE IDEA, CREATIVE DIRECTION AND EXECUTION AROUND A CLEAR COMMERCIAL OBJECTIVE.

STRATEGY / CREATIVE DIRECTION / CAMPAIGN CONCEPTS / ART DIRECTION / LAUNCHES

FILM & PRODUCTION

STORIES BUILT TO MOVE.

FILM WITH PURPOSE, WHETHER IT'S DESIGNED TO INTRODUCE A BUSINESS, TELL A HUMAN STORY, LAUNCH SOMETHING NEW OR MAKE PEOPLE STOP SCROLLING.

WE HANDLE THE PROCESS FROM DEVELOPMENT THROUGH PRODUCTION AND POST, BRINGING TOGETHER THE RIGHT PEOPLE FOR EVERY BRIEF.

BRAND FILMS / COMMERCIAL / DOCUMENTARY / INTERVIEWS / SOCIAL / EVENTS

PHOTOGRAPHY

IMAGERY WITH A JOB TO DO.

PHOTOGRAPHY SHOULDN'T EXIST SIMPLY BECAUSE THE CONTENT CALENDAR NEEDS FILLING.

WE CREATE STILLS DESIGNED AROUND WHERE THEY'LL LIVE AND WHAT THEY NEED TO COMMUNICATE, FROM CAMPAIGN IMAGERY AND PORTRAITURE TO PRODUCT, LIFESTYLE AND EVENTS.

CAMPAIGN / LIFESTYLE / PORTRAITURE / PRODUCT / EVENTS / SOCIAL

GROWTH & DISTRIBUTION

MAKING GOOD WORK WORK HARDER.

CREATING THE ASSET IS ONLY HALF THE JOB.

WE HELP PUT THE WORK IN FRONT OF THE RIGHT PEOPLE THROUGH PAID SOCIAL, CAMPAIGN STRATEGY AND ONGOING OPTIMISATION, CONNECTING CREATIVE DECISIONS WITH MEASURABLE COMMERCIAL OUTCOMES.

PAID SOCIAL / MEDIA STRATEGY / CAMPAIGN MANAGEMENT / TESTING / OPTIMISATION

GROWTH & DISTRIBUTION

MAKING GOOD WORK WORK HARDER.

CREATING THE ASSET IS ONLY HALF THE JOB.

WE HELP PUT THE WORK IN FRONT OF THE RIGHT PEOPLE THROUGH PAID SOCIAL, CAMPAIGN STRATEGY AND ONGOING OPTIMISATION, CONNECTING CREATIVE DECISIONS WITH MEASURABLE COMMERCIAL OUTCOMES.

PAID SOCIAL / MEDIA STRATEGY / CAMPAIGN MANAGEMENT / TESTING / OPTIMISATION

ONE PARTNER. THE WHOLE PICTURE.

FRACTION BRINGS STRATEGY, CREATIVE, PRODUCTION AND DISTRIBUTION TOGETHER UNDER ONE ROOF.

SOMETIMES WE'RE THE ENTIRE TEAM. SOMETIMES WE'RE AN EXTENSION OF YOURS.

WE BUILD AROUND THE BRIEF, BRINGING IN THE RIGHT DIRECTORS, PHOTOGRAPHERS, PRODUCERS, STRATEGISTS AND SPECIALISTS WHEN THEY'RE NEEDED.

NO BLOATED TEAMS. NO UNNECESSARY LAYERS. JUST GOOD PEOPLE MAKING WORK THAT WORKS.