FRACTION HELPS BRANDS COMMUNICATE THROUGH PEOPLE, NOT ABSTRACTIONS
WE FOCUS ON FOUNDERS, LEADERS, TEAMS, CUSTOMERS AND COMMUNITIES TO CREATE WORK THAT FEELS CREDIBLE, HUMAN AND COMMERCIALLY EFFECTIVE.
CREATIVE QUALITY IS ASSUMED.
THE FOCUS IS ON OUTCOMES.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
PROOF IN ACTION:
BUILDING COMMUNITY, DRIVING SALES.
OBJECTIVE: ELEVATE THE BRAND’S PERCEPTION AND INCREASE BOOKINGS BY SHOWCASING THE TEAM, TREATMENTS, AND ATMOSPHERE IN A WAY THAT FELT BOTH ASPIRATIONAL AND ACCESSIBLE.
APPROACH: ROLLED OUT A CREATIVE CONTENT SERIES ACROSS 6 MONTHS, BLENDING VISUALLY STRIKING DOCU-STYLE INTERVIEWS, STYLIST-LED FEATURES, AND LIFESTYLE IMAGERY THAT HIGHLIGHTED KEY SERVICES - FROM TANNING SERVICES TO BEAUTY TREATMENTS.
KEY SUCCESSES:
MORE THAN PRODUCTION, IT’S PARTNERSHIP.
WHAT ABOUT THE RESULTS?
VIDEOS TOTALLED 90,000+ VIEWS ACROSS INSTAGRAM
SUPPORTED A 35% INCREASE IN BOOKINGS AND BOOSTED RETURNING CLIENT RATES, BUILDING TRUE, LONG-TERM BRAND LOYALTY
CONTENT CONTINUOUSLY USED ACROSS REELS AND ADS, BALANCING CREATIVITY, WITH CLARITY TO SHOWCASE WHAT MAKES BE BROWN STAND OUT.
WITH A FOCUS ON AUTHENTICITY, COMMUNITY, AND TIMELESS STORYTELLING, WE’LL TRANSFORM, YOUR COMPANY MESSAGE INTO SOMETHING TRULY UNFORGETTABLE.
FRACTION COMMUNICATIONS
CLEAR. HUMAN. CREDIBLE.
CONTENT THAT CONNECTS WITH YOUR INVESTORS, STAKEHOLDERS AND TEAMS.
WE HELP FINANCIAL INSTITUTIONS, INVESTMENT FIRMS, AND ENTERPRISE BRANDS BRING CLARITY TO THEIR COMMUNICATIONS; WITHOUT LOSING THE HUNAN EDGE.
FROM C-SUITE INTERVIEWS AND INVESTOR UPDATES, TO INTERNAL EXPLAINERS AND CONFERENCE COVERAGE, OUR WORK TURNS COMPLEX IDEAS TO SHARP, CINEMATIC CONTENT THAT BUILDS TRUST, SHARPENS REPUTATION AND STRENGTHENS YOUR BRAND FROM THE INSIDE OUT.
IN TODAYS CORPORATE LANDSCAPE, THE MESSAGE MATTERS - BUT SO DOES THE DELIVERY. WE HELP FINANCIAL INSTITUTIONS, INVESTMENT FIRMS, AND ENTERPRISE BRANS BRING POLISH AND PERSONALITY TO THEIR COMMUNICATIONS. FROM RESULTS DAY TO INVESTOR UPDATES, OUR CONTENT DISTILLS COMPLEX INFORMATION INTO CLEAR, COMPELLING NARRATIVES - GROUNDED IN STRATEGY, ELEVATED BY CINEMATIC CRAFT.
WE’RE NOT JUST HERE TO FILM; WE’RE HERE TO HELP YOU COMMUNICATE BETTER. THAT MEANS SPOTLIGHTING YOUR LEADERSHIP. STRENGTHENING BRAND TRUST, AND BUILDING LONG-TERM CONTENT SYSTEMS THAT SUPPORT YOUR INTERNAL AND EXTERNAL GOALS.
WE’VE GOT YOU.
WETHER IT’S TALKING HEAD INTERVIEWS AND REPORT BREAKDOWNS WITH SENIOR LEADERSHIP. PEOPLE-FIRST INVESTOR FILMS THAT ELEVATE YOUR BRAND. FAST-TURNAROUND EVENT & CONFERENCE HIGHLIGHTS OR SHARP, CONSISTENT HEADSHOTS AND TEAM PROFILE CONTENT.
WE DELIVER CONTENT THAT BUILDS TRUST AND LEAVES A LASTING IMPRESSION.