Stories that Inspire. Connections that Matter.
Cinematic content for Health & Wellness brands and Purpose-Driven Organisations.
Real Stories, Real Results
Fraction Creative are Production Partners and a Creative Strategy Team first.
Helping brands turn ideas into impactful, story-led content.
Primarily working with health & wellness brands and corporate teams to craft content that’s clear, human, and results-driven.
From founder-led films to investor messaging; community spotlights to campaign assets.
Whether you’re building trust, launching something new, or showing up more consistently online, we bring cinematic thinking and strategic clarity to every stage of the process.
MORE THAN PRODUCTION, IT’S PARTNERSHIP
Health and Wellness
in Motion
We help gyms, studios, wellness brands, and founders connect deeply through cinematic storytelling and community content.
From hero films to reel-ready socials and event activations, our work helps you attract and retain your audience.
Essentials (Half-Day Shoot)
A focused half-day shoot designed to capture the heart of your day-to-day. From sessions and treatments, to space and team culture. Delivered with social-ready edits that elevate your brand presence with minimal lift.
Signature Film
A 90-second brand centrepiece that captures your story with cinematic precision: ideal for launches, websites, or campaigns. Built to inspire trust and drive conversions.
Content Flow
Your monthly visual engine. Three strategically planned shoots that fuel your content calendar with a rich bank of reels, stills, and stories - tailored to your growth goals.
Live Impact
Premium event coverage with lasting value. From retreats to launches, we capture the energy and emotion of the moment - delivering edits and testimonials designed for replay, reuse, and long-term impact.
PROOF IN ACTION:
BeBrown Tanning - Building Community, Driving Sales
Objective: Elevate the brand's perception and increase bookings by showcasing the team, treatments, and atmosphere in a way that felt both aspirational and accessible.
Approach: Rolled out a creative content series across 6 months, blending visually striking docu-style interviews, stylist-led features, and lifestyle imagery that highlighted key services - from tanning services to beauty treatments.
What about the results?
Videos totalled 60,000+ views across Instagram
Supported a 35% increase in bookings and boosted returning client rates, building true, long-term brand loyalty
Content continously used across reels and ads, balancing creativity with clarity to showcase what makes BeBrown stand out.
KEY SUCCESSES:
With a focus on authenticity, community, and timeless storytelling, we’ll transform your company message into something truly unforgettable.
Strategic Storytelling, Cinematic Impact.
A Deeper Look at Our Services.
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Social media is a battleground for attention, and we create cinematic, high-impact content designed to stop the scroll. With 50% of viewers scrolling away in the first two seconds, grabbing attention fast isn’t an option—it’s a necessity. That’s why we specialize in short-form content engineered for retention, using dynamic visuals, sharp editing, and platform-specific strategies to hook your audience instantly—and keep them watching longer. Whether it’s a sleek product showcase, an engaging behind-the-scenes look, or a dynamic brand story, we ensure your content doesn’t just get seen—it holds attention and drives action.
Best suited for: Luxury brands, hospitality, fashion, fitness, and e-commerce brands looking to dominate social feeds with high-quality, fast-paced content.
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Authenticity wins. Our docustyle productions bring real stories to life, capturing the people, passion, and purpose behind a brand with cinematic precision. We focus on the human element, crafting films that go beyond surface-level marketing to create real, relatable, and emotionally compelling narratives. Whether it’s a brand origin story, a powerful case study, or a purpose-driven documentary, we shape each piece with raw authenticity and premium aesthetics.
Why us? Our background in narrative filmmaking ensures that each story is visually compelling, emotionally resonant, and strategically aligned with your brand’s objectives. We don’t just film—we find the heartbeat of your story and elevate it.
Best suited for: Legacy brands, startups with a unique journey, corporate teams looking to humanize their brand, and organizations with a strong mission.
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Your brand’s voice deserves more than a talking head. We craft interviews with depth, style, and impact, using cinematic lighting, dynamic framing, and an engaging editorial approach to create compelling conversations. Whether it’s an executive spotlight, an expert discussion, or customer testimonials, our approach makes every word count.
Why us? We bring precision and artistry to every interview, ensuring the setting, sound, and energy match the story being told. All you need to do is show up and tell your story—we’ll take care of the rest. Plus, our expertise in non-intrusive direction helps interviewees feel comfortable and authentic, making for a natural yet polished final product.
Best suited for: Thought leadership content, corporate communications, brand ambassadors, testimonials, and internal company culture pieces.
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Powerful ads aren’t just seen—they’re felt. Our campaign work merges high-end production values with strategic storytelling, crafting visually striking, emotionally engaging, and conversion-driven content. From sleek product commercials to bold brand films, we design ads that leave a lasting impression and drive results.
Why us? We bring a premium cinematic approach to commercial work, ensuring your ad isn’t just another video, but a standout piece that elevates your brand. Whether for social media, digital platforms, or traditional broadcast, we tailor our storytelling to maximize engagement and ROI.
Best suited for: High-end product launches, hospitality campaigns, fashion and lifestyle brands, luxury automotive, and corporate branding.
FRACTION COMMUNICATIONS
Clear. Human. Credible.
Content that connects with your investors, stakeholders, and teams.
We help financial institutions, investment firms, and enterprise brands bring clarity and credibility to their communications; without losing the human edge.
From C-suite interviews and investor updates to internal explainers and conference coverage, our work distills complex ideas into sharp, cinematic content that builds trust, sharpens reputation, and strengthens your brand from the inside out.
In today’s corporate landscape, the message matters - but so does the delivery. We help financial institutions, investment firms, and enterprise brands bring polish and personality to their communications. From results day to investor updates, our content distills complex information into clear, compelling narratives - grounded in strategy, elevated by cinematic craft.
We’re not just here to film; we’re here to help you communicate better. That means spotlighting your leadership, strengthening brand trust, and building long-term content systems that support your internal and external goals.
Whether it’s:
talking head interviews and report breakdowns with senior leadership,
people-first investor films that elevate your brand,
fast-turnaround event & conference highlights, or
sharp, consistent headshots and team profile content -
We deliver content that builds trust and leaves a lasting impression.
Essentials (Half-Day Shoot)
A focused production designed to capture the fundamentals. From leadership messaging to internal culture, this is ideal for sharp, professional content across your website, investor decks, intranet, and LinkedIn.
Use cases: Leadership interviews, explainer videos, people-focused culture content.
Brand & Investor Film (Signature Video)
Your cornerstone brand story: crafted to position your business with clarity, credibility, and confidence. Whether it’s a founder-led vision piece or an investor-facing narrative, this is designed to build trust at every level.
Use cases: Stakeholder engagement, investment rounds, onboarding, brand positioning.
Comms Cadence (Monthly Content System)
A structured, month-by-month production rhythm aligned with your comms calendar. Three tailored shoots delivering consistent, strategic content - from quarterly updates to internal engagement and thought leadership.
Use cases: Results day breakdowns, internal alignment campaigns, leadership comms, investor newsletters.
Live Impact (Event Coverage)
Polished, cinematic coverage of the moments that define your year. From AGMs and town halls to investor summits and panels, we document your events with purpose. Delivering high-quality edits that extend their value far beyond the day itself.
Use cases: Conference sizzles, AGM highlights, stakeholder Q&As, panel reels.
OUR PACKAGES
Book a free 20-minute Discovery Call.
Let’s talk about what you’re building and how the right content can help amplify it.
In this no-pressure call, we’ll:
Get clear on your goals
Identify what kind of content could make a difference
Talk about what results to look for - and how to get them in under 3 months
Offer ideas on where to start (and how to scale)
Whether you’re launching a new project, refreshing your brand, or just want sharper, story-driven content - we’re here to help.
→ Book your free call today and let’s make something worth watching.
Don’t take it from us…
"I’ve witnessed first hand the sheer quality and creativity of their work"
"Seriously impressive work!"
"They are dedicated professionals through and through!"
"They constantly strive to push you, and themselves, to achieve the very best possible for the project that you’re working on"
"Quick, sharp content, unbelievable quality and clever strategies"
“Professional, innovative, and efficient”
"Working with Fraction has been effortless, efficient, and always clearly-comunicated."
"Showcasing our brand at it’s best, aiding in both the growth and development of the business"
LET’S WORK TOGETHER
